Content marketing serves as a great way of building brand awareness. By creating and promoting helpful content, you can reach out to a wider audience and get their attention.
However, creating content and promoting it without a strategy in place will get you nowhere. This is proven by the fact that 69% of successful businesses have a documented content marketing strategy.
And there’s more…
Only 16% of the least successful companies had a documented content strategy.
What does this mean for you?
If you haven’t developed a well-documented content strategy yet, it’s high time that you start creating one.
To help you out, we’ve put together these tried-and-tested content marketing strategies so that you can design yours with ease.
Best Content Strategies to Grow Your Brand Awareness
Here are the best content marketing strategies that you can use to grow your brand awareness.
1. Figure Out Your Target Audience
An important strategy that you might be missing is having a thorough understanding of your target audience. You need to define it based on their demographics, locations, and interests.
This is important because you need to know who you’re marketing to before creating content. Without knowing your target audience, you’ll be aiming into the dark and won’t be able to get the most out of your campaigns.
Finding out your target audience isn’t enough. It’s also critical to ensure that you define various buyer personas within your target audience.
Each of these personas may have different interests, problems, and aspirations. When you define these buyer personas, you’ll be able to create and serve content that’s customized to their requirements.
2. Create Compelling Content
Content marketing can’t be done without high-quality content. If your content isn’t up to the mark, it won’t help you build brand awareness, at least not the positive kind.
So, you should focus on creating content by keeping your audience in mind. Find out their problems and develop content that can help them solve their issues.
When you do so, it’ll show your brand in a good light and that can build your brand awareness.
To ensure that your content is nothing short of extraordinary, you should leverage tools for content writing.
You shouldn’t restrict yourself to just text content. Instead, it helps to create a wide variety of content such as videos, infographics, podcasts, webinars, etc.
These can help you cater to different tastes among your audience and can help grow your brand awareness.
And the best part?
Even if you don’t have any technical expertise, you can use video creation tools to create high-quality videos for your brand.
For example, note how ClickUp leverages videos to boost their brand awareness on social media.
Image via Facebook
3. Leverage Social Listening
Social listening is an important social media strategy that you should be leveraging to build your brand awareness.
Through social listening, you can understand what your audience is saying about your brand. This can help you understand what they expect from you.
Even if you don’t have any brand mentions from your audience, you can track keywords related to your industry.
This can help you understand the problems that your audience is facing and you can then create content around them.
For social listening, you can leverage social listening tools such as Awario and Brand24.
Also, Read: What Is White Label SEO & How To Choose Prefect SEO Partner
4. Use Social Media Ads
While posting content on social media is great to generate brand awareness, you’ll be limited by the reach. The ever-shrinking organic reach also means that most people among your audience may not be able to see your content. In fact, the organic reach on Facebook is only around 5.2%.
So, what can you do to increase your reach, and consequently, brand awareness?
Social media ads are the answer. You can launch paid promotions on prominent social platforms like Facebook, Instagram, and Twitter to expand your reach by showing your content to a wider audience.
This, in turn, can help boost your brand awareness. You can leverage social media tools to run ads on platforms like Instagram and track the results.
A great idea is to promote posts that have done well organically. These will likely do well as ads.
For example, note how The Economist promotes their content through Facebook to grow their brand awareness.
Image via Facebook
5. Leverage SEO
SEO or search engine optimization is a great way to get the word out about your brand through content marketing.
You should leverage SEO best practices to make your website SEO friendly. Then, conduct keyword research using tools like Google Keyword Planner and SEMrush to find keywords relevant to your brand.
These are the keywords that you need to insert into your content while ensuring that the content remains engaging enough. This can help search engines identify what your content is all about.
But how does this help with brand awareness?
People search for things they’re looking for on search engines. When your content is relevant to their search queries, it’ll start showing up in the search results.
This, in turn, will mean that they will be able to see your brand name and may even visit your website, thus driving your brand awareness and growing your traffic.
And the best part?
All that traffic that you get from SEO is targeted traffic, which means that those visitors may even become qualified leads for your brand.
For example, when you search for “how to start a blog,” Wix shows up as the first search result. This can help boost their brand awareness and can also bring traffic to their website.
Image via Google
Content marketing is a great way to promote your brand online. However, without a solid content strategy in place, this can be a challenging task.
You should leverage effective strategies like finding your target audience and defining your buyer personas. It’s also important to create a wide variety of high-quality content to get the attention of your target audience.
It’s also helpful to use social listening to find out what your audience wants and accordingly create content. You should also leverage social media ads to boost your brand awareness further.
Finally, use SEO services to improve your website’s reach through search engines and give a further boost to your brand awareness.
Do you have any questions about the strategies mentioned above? Let us know in the comments and we’ll answer them for you.