With the growing digitalization, businesses are now bound to have a digital presence 24*7. It is necessary to have the right digital marketing channel and get discovered. The constantly updating digital trends makes it difficult for businesses to understand what’s right and what’s not. With so many options of Digital marketing Tools in hand, researching and experimenting with all of them is not possible. Using these tools according to the needs of the business has become the need of the hour. In this article, we will know the best digital marketing tools that every business should use in 2023 to improve its digital presence.
Top 5 Digital Marketing Tools
- Google Analytics
- Mobile Monkey
- Google Keyword Planner
1. Google Analytics
Google Analytics is one of the most important Digital Marketing Tools in today’s scanario. It is most popular among digital marketers as it provides a better understanding of the website and its users. With Google Analytics you can easily find out the conversions, potential customers, sales, downloads and other analytical data of your website. This tool generates a complete report to show the overall performance of the website. Google Analytics has an easy-to- use interface which enables you to understand it quickly.
If you are looking for a stable growth of your business, HubSpot is the right platform for you. HubSpot is an unmatched marketing platform for email marketing, social networking and blogging. It is one of the best sales and service software that helps you to track and organize customer relationships. It provides you with free CRM software where you can set up live chats, schedule campaigns and capture leads. It is an all-in-one platform where you can measure KPIs and can keep a track of website traffic and potential customers.
3. Mobile Monkey
As we are moving towards digitization, social media platforms play an equally important role in digital marketing. With the help of Facebook, Instagram and other social media platforms, small businesses can expand their reach to the targeted audience. MobileMonkey is a Messenger chatbot tool that enables your customers to reach out to you directly and receive an instant reply to their queries. This Digital Marketing Tool is great for enhancing the customer experience and it helps companies to find out new customers and increase their sales. It is quite easy to integrate this Chatbot tool, but they provide free webinars in case you face any issue.
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It is an SEO tool that provides you complete information about keywords, competition, search volume, search trends and other SEO campaigns. With the help of SEMRush, you can create a list of keywords and use it for optimizing your content on blogs, webpages and ad-campaigns. You can have a detailed analysis of backlinks, competitors and their keywords with this tool.
5. Google Keyword Planner
Google Keyword Planner is a powerful tool for deciding the most relevant keywords, topics, and articles for your blog and website. Running an ad-campaign is easy with this tool as you can have a look at the detailed insight of any keyword, its competition and suggested bid. Marketers can search for keywords by adding one or more phrases and see the frequency of the keyword search.
These were some important Digital Marketing Tools that you should use in 2023 to win the game and gain more visitors.