E-commerce SEO Strategy
We have a wide variety of E-commerce based services that we can help you with to make your online store, one of the best. At EZ Rankings, we can help you with all of your keyword research for all of the products as well as undertake an audit of your current SEO for your E-commerce website. Let us help you with all of this work and we can also ensure that all of the products in your store are optimized and that your current strategy for content as well as link building is the best. Most importantly, we can also boost your current conversion rate to exponentially increase your ROI.
- SEO Audit
- Customized Action Plan
- Product Optimization
- Content & Link Building
- Conversion Rate Optimization
- On-Page SEO
Which keywords are your consumers using when they’re looking for products they intend to purchase? Knowing this will help you unlock success when it comes to catering to your customers’ needs. It will also give you a clue as to which keywords you should aim for ranking and the ones which should be at the top of your priority list.
We can do the required research by checking out other stores that have the same, or similar, products and figure out what keywords they are using. Not just this but we also select keywords that are low in competition and high in search volume helping us provide you with the complete benefit of E-commerce SEO.
E-commerce SEO Audit
Before we begin to improve your website, it helps us to know where the current shortcomings or flaws in the website lie. There are plenty of things that can be affecting your current ranking, which is why you need a complete E-commerce SEO audit including Meta Tags, Heading Tags, Page Speed, URL Structure, Interlinking, etc. This starts with a thorough website audit conducted by our SEO experts.
Our knowledgeable team can help you understand what is not working or needs improvement, as well as what your website’s strengths are. With our extensive SEO knowledge, we will assist you in designing a site with meaningful content, critical keywords, high-quality links, and everything else you need to keep consumers engaged and make them want to return to your site.
Customized Action Plan
Based on our interaction with you, the audit, and the market research that we implement, we craft a personalized strategy. No, we don’t provide generalized solutions as we feel every business is unique. Each business has its goals and constraints. At EZ Rankings, we analyze the current situation of a business and its objectives.
Based on all of this data, we devise a tailored strategy or plan that can best help that business achieve its goals. With frequent discussion and updates, this plan is rather dynamic, however, it does give us a head start in the right direction. Any customized strategy gives us the best chance of delivering results which is why we spend quality time building an E-commerce SEO strategy for our clients.
At EZ Rankings – Best SEO Company India, we can help you identify the potential issues that might hamper your success in advertising and pleasing consumers. Thus, we can help you and your teams overcome them.
If we feel that there is room for improvement in your product pages, we make those enhancements and adjustments.
We ensure to update your products the right way meaning, your product pages are optimized for the search engines as well as users. Several things are involved in this, such as relevant and descriptive names, descriptions, and good pictures and we take care of all of this.
Content & Link Building
Today's consumers want more than just plain product marketing. They don’t want to be told why they should purchase a product or service instead, they want to experience your advertisement and be convinced through that experience.
With our content marketing services, we can help your products reach your ideal customer and convince them to buy. Be it interactive graphics or media such as videos, blogs, and more, our focus is on improving your content marketing.
Likewise, we offer link-building services to develop links on high-ranking, trustworthy sites that will improve the sense of authority your brand carries and help your E-commerce website rank higher.
If you don't have a strategy for your content or link building, then you should make sure to get one. We’re an experienced E-commerce SEO company that can manage content and link building for your E-commerce business to drive profitable results.
Conversion Rate Optimization
Getting consumers to your website is only half the battle when it comes to creating sales. Converting them into paying customers is the other part of the equation - and it takes thought and planning on the part of the complete marketing team.
Some important factors in a high conversion rate include:
- A web traffic funnel that is easy to navigate and use.
- Social media links and frequent updates.
- Multiple, clear calls to action.
- Consistently updated content that is relevant and engaging.
- Highlighted products or services that appeal to visitors and even convince skeptics.
- Reinforcement of brand goals and ideals throughout your website.
- Fully utilized and realized SEO strategies.
We ensure to provide all these services and more to let our E-commerce clients boost their conversion rates.
All of the page elements of an E-commerce website must be optimized so that it can rank well in the search results. We ensure to optimize crucial On-Page elements such as meta tags, headers, descriptions, images, page titles, and more.
At EZ Rankings, we use cutting-edge tools so that we can do On-Page precisely and give our clients the results desired. With our modernized E-commerce On-Page optimization, you can expect better page navigation, user experience, higher rankings, visibility, and more overall website traffic. Thus, it’s a crucial activity that we implement based on our experience and expertise.
At every step, we look back and measure our progress. This helps us better navigate our projects and get an idea of the direction that we’re taking. But we don’t just measure for our sake. Yes, we’re data-driven but we also share this data with you in the form of a report.
At EZ Rankings, we undertake timely reporting to let our clients know of the activities we’re executing and their impact. This way the clients always know what we’re up to. These reports also open up a healthy course of dialogue between us and the clients because of the information they provide.